> ## Documentation Index
> Fetch the complete documentation index at: https://docs.taap.it/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Track leads and sales from your Taapit deeplinks

Taapit Conversions allows you to track leads and sales from your deeplinks, enabling you to measure the ROI of your marketing campaigns.

## How it works

<Frame>
  <img src="https://mintcdn.com/taapit/XwQ3OGJ9I1yOhz_n/images/visual_manual.png?fit=max&auto=format&n=XwQ3OGJ9I1yOhz_n&q=85&s=a9262bd7a7b9b243a3b25163dd6a086b" alt="Taapit Visual manual integration" width="1664" height="822" data-path="images/visual_manual.png" />
</Frame>

1. A user clicks on your Taapit deeplink
2. Taapit redirects them to your website with a `ta_tid` parameter
3. The tracking ID is stored in a cookie
4. When the user converts (signs up, purchases, etc.), the conversion is sent to Taapit

## Choose your integration method

There are **4 ways** to integrate Taapit Conversions:

<CardGroup cols={2}>
  <Card title="🔌 Stripe" icon="stripe" href="/conversions/automatic/stripe">
    **Semi-automatic** – Install the SDK, pass tracking ID in Stripe metadata.
  </Card>

  <Card title="🔌 Shopify" icon="shopify" href="/conversions/automatic/shopify">
    **Automatic** – Install the app, enable the theme extension. Zero code.
  </Card>

  <Card title="🛠️ Client-side" icon="browser" href="/conversions/manual/client-side">
    **Manual** – Track conversions from your frontend with JavaScript.
  </Card>

  <Card title="🛠️ Server-side (Recommended)" icon="server" href="/conversions/manual/server-side">
    **Manual** – Track from your backend for maximum reliability.
  </Card>
</CardGroup>

## Which method should I use?

| Method          | Best for            | Pros                            | Cons                          |
| --------------- | ------------------- | ------------------------------- | ----------------------------- |
| **Stripe**      | SaaS, subscriptions | Automatic tracking via webhooks | Requires passing metadata     |
| **Shopify**     | E-commerce stores   | Zero code, fully automatic      | Shopify only                  |
| **Client-side** | Quick setup         | Easy to implement               | Can be blocked by ad blockers |
| **Server-side** | Production apps     | Reliable, can't be blocked      | Requires backend code         |

<Info>
  For most production applications, we recommend **Server-side integration** for
  maximum reliability, or one of the **Automatic integrations** if you use
  Stripe or Shopify.
</Info>