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Taapit Conversion Tracking enables you to attribute leads and sales to the deeplinks that drove them. This allows you to measure the true ROI of your marketing campaigns.

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The Conversion Flow

Taapit Visual manual integration

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Key Concepts

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1. Tracking ID (ta_tid)

When a user clicks on a Taapit deeplink, we generate a unique tracking ID and append it to your destination URL: 
https://yoursite.com/landing?ta_tid=rLnWe1uz9t282v7g
This ID links the click to any future conversions. It’s:
  • Unique per click – Each click gets its own ID
  • Persistent – Stored in a cookie
  • Privacy-friendly – Contains no personal information
Learn more about the tracking ID.

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2. Lead Events

A lead is a potential customer who has shown interest. Examples:
  • User signs up for an account
  • User submits a contact form
  • User starts a free trial
  • User subscribes to a newsletter
Lead tracking requires:
  • trackingId – The ta_tid from the cookie
  • customer.externalId – Your internal user ID

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3. Sale Events

A sale is a completed transaction. Examples:
  • One-time purchase
  • Subscription payment
  • Upgrade to paid plan
  • In-app purchase
Sale tracking requires:
  • trackingId – The ta_tid from the cookie
  • customer.externalId – Your internal user ID
  • amount – Transaction amount in currency units (e.g., 29.99)
  • currency – ISO 4217 currency code (e.g., eur, usd)

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4. Customer Object

Both lead and sale events include a customer object to identify the user: 
{
  "customer": {
    "externalId": "user_123", // Required: Your internal user ID
    "email": "[email protected]", // Optional: User's email
    "firstname": "John", // Optional: First name
    "lastname": "Doe", // Optional: Last name
    "phoneNumber": "+33612345678", // Optional: Phone number
    "avatarUrl": "https://..." // Optional: Avatar URL
  }
}
The externalId is required and should be your internal user ID. This is used to deduplicate conversions and track customer lifetime value.

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Attribution Model

Taapit uses last-click attribution:
  • If a user clicks multiple Taapit links before converting, the conversion is attributed to the most recent click
  • The cookie window ensures long sales cycles are captured
  • Each new click updates the tracking ID

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Conversion Types Comparison

FeatureLeadSale
Tracking IDRequiredRequired
Customer IDRequiredRequired
AmountNot applicableRequired
CurrencyNot applicableRequired
MetadataOptionalOptional
Use caseSign-ups, trialsPurchases, payments

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Integration Methods

Choose the integration method that best fits your stack:

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Native Integrations (Zero Code)

IntegrationBest forSetup time
StripeSaaS, subscriptions2 minutes
ShopifyE-commerce stores2 minutes

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SDK Integrations

MethodBest forReliability
Client-side SDKSimple setupsGood
Server-side SDKMaximum accuracyExcellent

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API Integrations

MethodBest forFlexibility
REST APICustom integrationsMaximum

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Data Flow

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Client-side Flow

Browser → Taapit API → Your Dashboard
  1. Browser reads ta_tid from cookie
  2. SDK sends event to Taapit API
  3. Data appears in your dashboard
Pros: Simple setup, no backend changes
Cons: Can be blocked by ad blockers

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Server-side Flow

Browser → Your Backend → Taapit API → Your Dashboard
  1. Browser sends ta_tid to your backend (cookie or form field)
  2. Your backend sends event to Taapit API
  3. Data appears in your dashboard
Pros: Cannot be blocked, more reliable
Cons: Requires backend integration

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Privacy & Compliance

Taapit is designed with privacy in mind:
  • No personal data in tracking ID – ta_tid is a random string
  • First-party cookies – Set on your domain, not blocked by browsers
  • GDPR compliant – No cross-site tracking
  • Data ownership – You own your conversion data

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Next Steps

Get the Tracking ID

Learn how to retrieve the ta_tid in your application.

Track Leads

Start tracking lead conversions.