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The Taapit Shopify integration provides fully automatic conversion tracking with no app to install. Add one script tag to your theme, configure three webhooks, and every checkout and order is automatically attributed to your Taapit links.

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How it works

Taapit Shopify integration

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Features

  • ✅ No app required – Just a script tag and webhooks
  • ✅ Automatic tracking – Every checkout and order is tracked
  • ✅ Full attribution – Works across sessions (90-day cookie)
  • ✅ Real-time sync – Events appear instantly
  • ✅ Multi-currency – Supports all Shopify currencies

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Prerequisites

Important: For conversion tracking to work, users must arrive on your store via a Taapit deeplink. This is how the tracking ID (ta_tid) is generated and passed to your store.
Hide the “Buy Now” button: The Buy Now (accelerated checkout) button bypasses the cart and goes directly to payment — this flow cannot be tracked. You must disable it in your theme so all customers go through the standard Add to Cart → Checkout flow.To hide it: open your theme editor → select a product page section → find Dynamic checkout buttons and uncheck it, then save.
Before you start:
  1. Create a Taapit deeplink pointing to your Shopify store or a product page
  2. Enable conversion tracking on your link in the Taapit dashboard

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Installation

1

Add the script tag to theme.liquid

Copy this script tag:
<script
  defer
  src="https://taap.it/api/shopify/script"
></script>
Then add it to your theme:
  1. In Shopify Admin, go to Online Store → Themes
  2. Click Customize → Edit code on your active theme
  3. Open the theme.liquid file
  4. Paste the script just before the </head> closing tag, then save
The script captures the ta_tid tracking ID from Taapit links and stores it in a cookie and localStorage for 90 days. It also attaches the tracking ID to cart attributes so it survives through to the order.
2

Configure Webhooks

You need to create 3 webhooks in Shopify pointing to your Taapit webhook URL.Your webhook URL (found in your Taapit dashboard under Settings → Analytics → Shopify):
https://track.taap.it/api/shopify/webhook?workspaceId=YOUR_WORKSPACE_ID
Steps to configure in Shopify:
  1. In Shopify Admin, go to Settings → Notifications
  2. Scroll down to the Webhooks section and click Create webhook
  3. Choose an event: Order payment → paste the webhook URL → save
  4. Repeat for Checkout creation
  5. Repeat for Checkout update
You must create 3 separate webhooks with the same URL:
  • orders/paid → tracks a Sale event
  • checkouts/create → tracks a Lead event
  • checkouts/update → updates the Lead if the cart changes
Your workspace ID is already included in the URL shown in your dashboard.
3

Verify the setup

  1. Visit your store from a Taapit link (you should see ?ta_tid=xxx in the URL)
  2. Check browser DevTools → Application → Cookies for ta_tid
  3. Add a product to the cart and proceed to checkout
  4. Check the Analytics tab in Taapit — a Lead event should appear
  5. Complete a test order — a Sale event should appear

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How Tracking Works

  1. Visitor arrives via Taapit link with ?ta_tid=xxx
  2. Script captures the ta_tid and stores it in a cookie and localStorage
  3. Script adds the tracking ID to cart attributes (persists through checkout)
  4. Customer clicks Checkout — the tracking ID is forwarded via cart attributes
  5. Order webhook sends order details + tracking ID to Taapit
  6. Conversion recorded and attributed to the original link
This flow only works if the customer goes through the standard cart checkout. The Buy Now (accelerated checkout) button bypasses the cart, so the tracking ID is never attached. Make sure to disable it in your theme.

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Tracked Events

Shopify EventTaapit EventWhen
checkouts/createLeadCustomer starts checkout
checkouts/updateLead updateCart is modified
orders/paidSaleOrder is paid

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Troubleshooting

  1. Check that the script tag is present in your theme.liquid (before </head>)
  2. Check that all 3 webhooks are correctly configured with your workspace ID
  3. Check that the Buy Now button is hidden — orders placed through it cannot be tracked
  4. Verify the ta_tid cookie is set in your browser DevTools
Works with all Shopify themes that allow editing theme.liquid. For headless setups (Hydrogen, custom storefronts), use the Manual Client-side Integration instead.

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Next Steps

Stripe Integration

Also using Stripe? Add the Stripe integration.

Create Your First Link

Create a Taapit link to start tracking.